This Air Jordan 3 Retro is known as the “Seoul” edition and are a new twist on the classic white/cement colorway. This pair commemorates the 30th Anniversary of the Seoul hosting the summer games as well as Michael Jordan’s 1988 NBA Slam Dunk victory. Designed by Tinker Hatfield and Dan Sunwoo in Nike’s Innovation Kitchen, they feature a white-based upper with elephant print detailing and traditional “Nike Air” branding.
Inspired by the Taegukgi (Korean flag), red and blue accents are found on the collar, 서울 (Seoul) writing on the left inside tongue, the 1988 summer games motto 화합과 전진 (Harmony and Progress) on the right inside tongue, and a custom logo on the right tongue. Their release date was March 10th, 2018, where they were available exclusively online on nike.com.kr as well as in-store at the Jordan Hongdae store. If you’re a fan of the original “White Cement” AJ3 and like to rep for South Korea, this pair is a must-have.
